As a made-to-order abaya brand, our sustainable values are woven into every aspect of our business:

  1. Reduced Waste: We are a modest slow fashion brand primarily operating on a made-to-order basis. This approach helps minimise excess inventory and reduce the amount of unsold items that might end up as dead-stock and waste. 
  1. Ethical Production: Our made-to-order model allows us to prioritise fair labor practices and ensure that every garment is crafted with care and attention to detail by skilled artisans.
  1. Quality Over Quantity: We prioritise quality craftsmanship and timeless designs, encouraging customers to invest in pieces that will stand the test of time rather than following fleeting fashion trends.
  1. Environmental Impact: By producing garments on demand, we minimise the environmental impact associated with mass production, including energy consumption, water usage, and carbon emissions.
  1. Community Engagement: We strive to engage with our community of customers to foster a sense of connection and collaboration, building a sustainable fashion ecosystem together. 
  1. Sustainable packaging: Our packing materials are crafted with sustainability in mind, with 90% of them being recyclable. We strive to minimise our environmental footprint at every stage, ensuring that our commitment to sustainability extends beyond our products to the packaging they arrive in.

Overall, our commitment to sustainable values drives every decision we make, from production methods to materials sourcing, with the goal of creating beautiful, ethically-made abayas that resonate with our customers' values.